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ETS Strategic Capital Expands Portfolio with Investments in Pymetrics and CollegeDekho

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ETS Strategic Capital Expands Portfolio with Investments in Pymetrics and CollegeDekho

Contact: Kristen Lacaillade         Phone: 609-524-8172          Email:

PRINCETON, N.J. (September 7, 2021) — ETS Strategic Capital announced today a pair of new investment deals, further expanding the group’s portfolio and advancing ETS’s strategic mission impact. The latest equity investments were made in New York-based pymetrics and India-based, CollegeDekho, representative of ETS’s commitment to aligning its business interests with companies who are well-suited to collaborate with and expand current capabilities both domestically and abroad.

The latest organizations joining the group’s portfolio include:

  • Pymetrics is an AI-based and data-driven assessment company that leverages a talent matching platform by the same name focused on employment matching and talent success prediction. The company uses soft skills measurement and AI technology to match and evaluate potential candidates for employment opportunities, most recently working with large, multinational corporations. Pymetrics’ strong commitment to reducing bias and improving diversity in hiring is well-aligned with the mission of ETS in promoting equity and fairness.

“Current HR systems were designed to address issues from a previous era, and they have failed to keep pace with the changing nature of work and the workforce,” said Frida Polli, CEO and co-founder of pymetrics. “Powered by AI, pymetrics’ platform provides global enterprises with a single solution for managing the entire talent lifecycle, including hiring, retaining, and growing a diverse global workforce. ETS shares our bold vision to transform how enterprises manage talent, and we are excited to welcome them as our partner.”

  • CollegeDekho is India’s largest global admissions and education-services platform for higher education institutions in-country. The platform provides colleges with relevant candidates, allows students to explore courses and institutions, get matched with relevant academic programs, and apply through a centralized application platform. CollegeDekho has significant synergies to connect and grow with ETS’s TOEFL® and GRE® programs, align with the previous acquisition of the GradSchoolMatch™ platform to bolster the organization’s global higher education portfolio, as well as the potential to collaborate with ETS on making available future assessments to the Indian market. The deal was led by Winter Capital.

“CollegeDekho is at an exciting phase of growth in its mission to connect students and colleges across geographies,” said Ruchir Arora, Founder and CEO of CollegeDekho. “We welcome Winter Capital, Calega and ETS to the CollegeDekho family and thank Man Capital for their continued trust in us. Their global experience and precious insights in ed-tech shall be invaluable in our growth journey. With this raise, we plan to invest in our products and services for our students and colleges as well as expand into new geographies and business verticals.”

“We continue to identify and invest in companies both domestically and internationally whose missions and long-term vision align with that of ETS,” said Ralph Taylor-Smith, Managing Director of ETS Strategic Capital. “We’re pleased to further expand the ETS portfolio with these two investments in service of the organization and focus on making equitable education available to all learners at all stages, globally.”


About ETS Strategic Capital

ETS Strategic Capital serves as the private equity investment and M&A execution arm for ETS, its subsidiaries and its partners sourcing transactions within both the domestic United States and internationally. The unit partners with the broader EdTech ecosystem to identify and execute deals, coordinate with other ETS business units to identify opportunities and needs, network with professional services firms with education expertise, and build direct relationships with businesses internationally — especially within Europe, Asia Pacific, Southeast Asia, Latin America and the Middle East & Africa (MENA) regions. ETS Strategic Capital targets private equity investments that are typically in Series B, C or later; acquisitions that are middle-market in scale; and growth partnerships that may involve joint ventures (JVs), channel-affiliate or distribution agreements, Intellectual Property (IP) licensing and technology-transfer relationships.

About ETS

At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC® tests, the GRE® tests and The Praxis Series® assessments — in more than 180 countries, at over 9,000 locations worldwide.

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